How to Write the Best. Tweets. Ever.

Twitter is *the* place to share content. If your tweets are eye-catching, there’s every chance they’ll go viral.

But no matter how ace your content is, if you bombard folks without following Twittersphere etiquette, you’ll soon find them un-following in droves.

To truly engage your followers, you need to remain mindful of the constant stream of information that you’re competing directly with. It’s essential, therefore, that all 140 characters (ideally less) work hard for you.

As the folks over at SmallBizTrends.com say: “When possible, try not to add to the clutter. Save your tweets for when you have something worth sharing. Your audience will come to appreciate it.”

A Promise Is a Promise

Each tweet directing peeps to your website should allude to a promise of some sort, such as a reward. It can be either lighthearted or serious.

Short and Tweet

Studies across a number of marketing segments have consistently found that effective headlines are typically eight words or less. Plus, the shorter your Twitter message, the better for re-tweeting.

As blogger Nicky Kriel recommends: “If you want people to re-tweet your messages you have to allow them space to do that without editing your original text. Less is more.”

URL shorteners such as bit.ly will help you to keep within your character count.

Speaking of Re-tweeting

While on the subject of re-tweeting, when you’re passing on someone else’s tweet to your followers, it’s just as important to tweak it to up its enticement factor.

It’s not uncommon for people to re-tweet messages without even having clicked on your link themselves. However, first you must establish yourself as a trustworthy source of information. Improving your tweet writing skills will go a long way to building your rep.

Quality content still drives popularity online, but getting eyeballs to your site in the first place also plays an essential role.