The Pros and Cons of Blog Commenting

If you’re whiling away hours making generic comments on blogs, your strategy may be in need of a tweak.

Clicks out of curiosity can be of variable quality. As a result, it’s important to remain focused primarily on producing first-rate content.

In other words, content is still king.

Comments that are blatant suck ups also won’t do you any favors, either. The clicks through to your site off the back of these kinds of comments are less likely to add value to your business.

If you want to build your business through comments, you need to make ‘em smart.

According to personal development blogger Larry Lewis  , commenting can benefit your business in the following ways:

• Building important relationships in the blogosphere
• Reciprocal quality comments can enhance the quality of your own blog posts
• Growing traffic and increasing exposure
• Boosting your SEO
• Inspiring new blog post ideas

It also pays to be mindful that commenting on blogs can expose you to negativity, either by fellow comment-makers or on your own site.

If this should occur, it’s vital that you respond to this negativity carefully in order not to inflame the matter. React well, and you can turn critics into loyal readers.

Freelance writer Maria Rainier says on the subject: “Not only can you use the opportunity to appease your dissatisfied client, but you can also use it to show others the kind of customer service you provide.”

“Negative comments also offer you opportunities to make your product better by understanding and addressing weaknesses or other problems.”

If you are genuinely inspired by a blog post, then by all means comment away. Positive or constructive feedback, particularly in a blog’s infancy, can give your fellow bloggers a much-needed boost.