5 Tips to Boost Your Ebook Sales

You’ve slaved over your eBook until it’s close to perfection (or at least gets all the “there”, “their” and “they’re” right). Now it’s time to brave public opinion.

The following five tips will ensure your eBook is well placed to become a bestseller.

1. Get Your Cover Right

There’s no excuse for a bland eBook cover. We recommend hiring a professional designer. It doesn’t have to cost a lot—check out Elance.com for expert resources at affordable prices.

2. Diversify Your Points of Sale

In addition to selling your eBook on your own blog, ensure that it’s available on Amazon, Barnes & Noble and Apple. Plus, there are smaller eBook stores, too – check them out here .

3. Hook Your Audience with a Juicy Preview

Allow potential buyers to try before they buy. If you’re confident in your product, this can only boost sales. Post relevant pages and the index online. This also just so happens to be excellent for SEO.

4. Ask for Testimonials

Both reader and eBook store reviews are a great way to get more eyeballs on your eBook.

5. Spread the Word via Social Media

Effective. And free! Leverage social media to create buzz for your eBook. Plus, word-of-mouth promotion is typically of higher perceived value than paid advertising, so it’s a win-win.

A word of warning from social media writer Phyllis Zimbler Miller : a hard-sell style won’t cut it on the social interwebs.

“The important thing is to understand that you are not ‘selling’ your book,” she cautions. “Instead, you are sharing information that encourages people to be interested in learning more about you and your book.”