The Personality Types to Write for

Writing for personality types might sound like hokum, but it’s well worth a go.

Most bloggers will have a pretty good idea of the audience they’re writing for, but knowing your targets’ personalities means you can figure out what they buy and why.

As Ivan Strouchliak from SeoChat  puts it, “In order to sell better, you must satisfy buying traits.”

You probably don’t know what the four personality types are, so here’s a handy list to help you out:

1. The Different Drummer

A Different Drummer is the sort of person who likes to puzzle over things and come up with solutions that are a little outside the box. They’ll be the ones to start a project and not realize they’re still working on it until five hours later.

One thing to note about these guys is that they need to have all the pieces of the puzzle—so give them all the details you can and they’ll be sold.

2. The Rule Fan

Rule Fans are way organized—like all the tins in the cupboard facing the same way organized. But if you take away their to-do-list, they’re just like the rest of us mere mortals. The way to hook a Rules Fan, then, is to tell them exactly what to expect and how to expect it. Easy.

3. The Life of the Party

Also known as the embodiment of a “people person,” this type thrives on talking, interacting and being sociable. They’re also pretty good pals as they’ll always go out of their way to help you out. So how do you get Mr. or Ms. LOTP on side? Give them a lot of attention. Plus, sell the outcome, not the product.

4. The Get-to-the-Point-Already Fellas

The way to work with Get-To-The-Point-Already types is to be precise. They don’t want you to jabber on and on about the minutiae, they want clear, concise info. As blogger Kristen Simmons from Dailyblogworld.com puts it: “Don’t beat around the bush; condense your benefits into concise points and tell your prospect exactly what you’re solving and how you’ll go about doing it.”

It sounds like a lot of work, but the more accurately you cater to your followers the more awesome they’ll think you are … and there’s no recommendation better than word-of-mouth.